Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant (by W. Chan Kim, Renée Mauborgne) is a new way of attacking any market space. It is completely the opposite of what traditionally is done by most companies (especially the larger ones). Traditionally companies will:
Compete in existing market spaces
Beat the […]
VerusNova now has a ‘Most Popular’ posts in the right sidebar. The Top 5 entries will show, however, please note that this started counting only as of today’s date (2/17/06).
Enjoy!
An interesting article on Web Marketing Today describes the steps that were taken to launch a specific site (jesuswalk.com) - and while the article is several years old, the concepts (and links provided) are still valuable as on overall guide.
The 7 steps detailed in the article include:
Develop Concept
[…]